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Jam or honey?  Thought provoking

25/10/2015

 
Sunday breakfast.  Yesterday I went to a wedding so today I have awoken ready to have some breakfast... Then, I had to do one of these important decisions you have to do on Sunday morning: jam or honey?


I chose honey!  Why?  I guess I am still a bit tired from the wedding, so I wanted the easiest one and the honey is in a squeeze bottle dispenser, what make it very easy...

My next chain of thoughts or questions: why they don´t sell jam on squeeze bottles? Should I check in google if they do? Should I ask any jam manufacturers to consider it?  Will it be more expensive than the  jam in usual containers (as it happens with the honey)?  Would I buy it even though it is a bit more expensive?  Would I prefer that than emptying a jam container and try to see if it works in a squeeze bottle dispenser?

Analogies with other ideas: I think this morning I would have preferred jam and the reason for choosing honey, was because it was easier.  This has made me think about other situations in which we choose something, not because it is the best option, but because it is the easier: For example, we tend to buy things in the same places, to ask for support to the people we feel happy with, we tend to follow routines because it is easy.

That is why it is good to decide to break routines, to try new things.

Thinking again about ideas we want to implement or to sell, once the idea has been developed, there is an important step of "personalisation" adapting it and its benefits to the person we are selling it.  How can we make the idea easy to be implemented? How can we create the SQUEEZE BOTTLE DISPENSER that makes the idea more interesting than others?

There are many ways to choose ideas: pros/cons, cost-benefits analysis, voting, voting with criteria, etc. etc.

One step further we could use is "how to make it more interesting?"   Even though it is not very specific, it will make us think about the interests of each person involved in the implementation of the idea.

Maybe visualising the SQUEEZE BOTTLE DISPENSER, we can remember that sometimes the idea that can win is not the best one (jam), but the most interesting (for some reason, ie. laziness) for an individual.

This can suggest many ideas that can eliminate middlemen or uncomfortable filters and substitute them.


Inspirational holidays

3/10/2015

 
After being in Australia on holidays (thank you Bernie!) I am back to normal life... It has been a wonderful period where my routines have changed, I have met new friends, I have been in a different environment, I have enjoyed the sun, the beach, the sea..., I went also to Hamilton Island, where the view from my balcony was breath taking and different type of birds came to my window.  Specially I had nice conversations, the ones that make you think and reflect, the ones that while being on holidays sink in more in your brain, in your emotions and the type of thoughts and ideas that lead you into actions.  I also saw crocodiles, kangaroos, koalas, and a incredibly large burmese python!
I experienced even that situation in which I saw something in another country that you would wonder if it could be replicated in other places, such as a small beach with water in the middle of a city (Brisbane).
During the holidays, I had time to write some ideas, time to think and to incubate thoughts (Wallas: preparation, incubation, illumination, verification...).  After coming back from holidays, I had the opportunity to attend an event in Whitechapel Idea Store, from Vicenzo Simone (Gtex), in which he mentioned the 3P´s: Passion, Profitability and Problem, when thinking about self-employment (doing something you are passionate about, that is profitable and that solves a problem).  For some reason, it came to my mind that maybe I should focus my work on the people that they need it the most.  Not only the business people that want training to improve their innovation but for people who need to change their thoughts to heal their behaviour.  I love the next two pictures I took of Kangaroos: In the first one they might be thinking and in the second one, it might be ready to implement the ideas and to jump over the obstacles.
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