5. Work
5.1. Buy / Sell
Activities
Why would I buy it?
Advert: Title provoking interest and curiosity. Need of the customer to use it in an interesting way, explain how the product will satisfy his needs, mention other advantages and evidences, summarize it and ask for a quick action.
Put yourself in your customer shoes and his needs: to achieve something, not to loose what he already has, to feel important-loved, to satisfy a problem.
Title-benefit, what to transmit-how (letter to a friend), socratic method (ask something to reach our conclusion),
Testimonials
Freemium, the last..., bogof,
Quotations
Concepts, Videos and Links
www.saynoto0870.comwww.moneysavingexpert.com/shopping/
www.which.co.uk/consumer-rights/action
www.adviceguide.org.uk/england/consumer_e.htm
www.which.co.uk/consumer-rights/regulation
www.moneysavingexpert.com/shopping/demotivator/http://en.wikipedia.org/wiki/Marketing
http://en.wikipedia.org/wiki/Direct_marketing
http://en.wikipedia.org/wiki/Sales
http://en.wikipedia.org/wiki/Shopping
www.moneysavingexpert.co.ukhttps://www.gov.uk/consumer-protection-rights
www.which.co.uk
http://www.adviceguide.org.uk/
www.getinvisiblehand.com
AIDA, cycle of selling (open, ask, show benefits, close), use clients file (each visit with a goal and record info obtained).
Options
Why would I buy it?
Advert: Title provoking interest and curiosity. Need of the customer to use it in an interesting way, explain how the product will satisfy his needs, mention other advantages and evidences, summarize it and ask for a quick action.
Put yourself in your customer shoes and his needs: to achieve something, not to loose what he already has, to feel important-loved, to satisfy a problem.
Title-benefit, what to transmit-how (letter to a friend), socratic method (ask something to reach our conclusion),
Testimonials
Freemium, the last..., bogof,
Quotations
Concepts, Videos and Links
www.saynoto0870.comwww.moneysavingexpert.com/shopping/
www.which.co.uk/consumer-rights/action
www.adviceguide.org.uk/england/consumer_e.htm
www.which.co.uk/consumer-rights/regulation
www.moneysavingexpert.com/shopping/demotivator/http://en.wikipedia.org/wiki/Marketing
http://en.wikipedia.org/wiki/Direct_marketing
http://en.wikipedia.org/wiki/Sales
http://en.wikipedia.org/wiki/Shopping
www.moneysavingexpert.co.ukhttps://www.gov.uk/consumer-protection-rights
www.which.co.uk
http://www.adviceguide.org.uk/
www.getinvisiblehand.com
AIDA, cycle of selling (open, ask, show benefits, close), use clients file (each visit with a goal and record info obtained).
Options